Work with us.
Hands-on commercial guidance, practical implementation and outsourced expertise for ambitious smaller businesses.
- Commercial performance and operations
- Brand growth and useful AI implementation
- UK retail growth and account management
Commercial consultancy & business software
Better direction.
Better business.
Practical expertise when you need a partner. Purpose-built software when you need better systems. Two ways to help independent businesses make meaningful progress.
25+Years of commercial experience
90Day structured improvement programme
01Clear direction for your business
Two distinct offeringsExpertise to call on.
Expertise to call on.
Software to build on.
Work directly with Commercial Direction, or explore the tools we're developing for independent operators.
02 / SOFTWAREIN DEVELOPMENT
Run your business smarter.
Useful digital products designed around real operational problems, starting with recipe, menu and margin management for hospitality businesses.
- Our first product: Kitchen Direction (working title)
- Recipe & Menu Studio in private pilot
- Cloud subscriptions and further modules planned
Commercial Direction consultancy
Experience you can use.
Solutions you can measure.
Senior-level commercial thinking and practical implementation, without oversized consultancy fees or unnecessary complexity.
Commercial performance
Sharper pricing, healthier margins, better reporting and a clearer understanding of what really drives profit.
Business operations
Practical improvements to processes, responsibilities, service delivery and the way your business works day to day.
Brand & growth
Brand direction, digital presence, customer experience and campaigns that support genuine commercial goals.
AI & intelligent systems
Useful automation, decision-support tools and tailored software that remove friction rather than adding complexity.
Specialist UK retail supportSmall brands.
Small brands.
Big ambitions.
Ambitious products deserve experienced commercial representation. We help start-ups and independent brands prepare for UK retail, approach buyers and manage retailer relationships — without building an expensive in-house account management team.
Explore retail growthFrom first pitch to ongoing growth
01Become retail ready
02Engage retail buyers
03Manage & grow accounts
Retailer listing decisions are always made by retailers; opportunities are never guaranteed.Good advice is useful. Real implementation is what changes a business.
Our philosophy / 01A practical partnership
A clear plan.
Real momentum.
Our 90-day approach is designed to turn an honest assessment into action — and action into measurable improvements.
01
Understand.
Get close to your business, its numbers, its people and the challenges that matter.
Outcome: a prioritised commercial plan02
Build.
Make the changes: strengthen processes, improve the offer and introduce systems where they add value.
Outcome: practical improvements in place03
Improve.
Review performance, refine what works and make sure progress continues beyond the initial project.
Outcome: measured results and next stepsOur point of differenceCommercial instinct.
Commercial instinct.
Intelligent execution.
Small businesses shouldn't have to choose between strategic advice and hands-on support. We bring both together.
From margin improvement and operational changes to modern branding and AI-enabled tools, every recommendation has to earn its place by making the business work better.
Get to know usHow we thinkHuman judgement + practical implementation + technology that genuinely helps.
01Understand the opportunity
02Focus on commercial value
03Build what the business needs
04Improve, measure, repeat
Let's move business forward
Fresh perspective.
Commercial clarity.
Whether you're tackling profitability, strengthening operations or considering where AI could make a difference, it starts with understanding your business.
Start the conversation