Big-retailer expertise. Without the big-team overhead. We help start-ups and independent brands take their next commercial step into UK retail.
Start a conversationGetting a product on shelf takes more than a great idea. Buyers need a compelling proposition, a commercially viable offer and confidence that a brand can deliver.
Commercial Direction provides hands-on retail support without requiring you to recruit a full-time national account management team. We work as an extension of your business, with an agreed scope and practical commercial priorities.
Choose support suited to where your brand is today, not an oversized fixed package.
Before approaching buyers, we work with you to test whether the product and commercial proposition are ready.
We identify suitable retail targets, help you present your brand professionally and support commercial discussions.
For brands already trading with retailers, we provide ongoing commercial management without permanent senior headcount.
Our approach is rooted in senior UK retail account management experience. We understand the preparation, financial rigour, persistence and collaboration required to manage major retail relationships.
You receive focused, personally delivered support with a clear plan, agreed responsibilities and practical communication — not the fixed cost of building your own team before the business is ready.
Discuss your retail ambitionsRetail listings, buyer meetings and purchase orders are determined by retailers and cannot be guaranteed. Every engagement is subject to brand and category fit, capacity, appropriate conflict checks and an agreed scope of work.
Tell us about the product, the retailers you're targeting and what you'd like to achieve. We'll help assess whether our UK retail service is the right fit.
Start the conversation