Good business advice
should lead somewhere.
A founder-led consultancy bringing senior commercial experience together with creative thinking and practical technology.
Big-business experience.
Grounded in reality.
Commercial Direction has been developed around a simple belief: independent and growing businesses should be able to access experienced commercial thinking without the cost, complexity or distance that often comes with traditional consultancy.
Our approach draws on more than 25 years of commercial experience across business development, customer relationships, commercial negotiation and performance management. We combine that experience with a hands-on understanding of the realities facing smaller businesses.
Modern tools — including AI — create new opportunities to work smarter. But the technology is never the point. Better decisions, stronger operations and sustainable commercial results are.
Every project starts with understanding the business model, the numbers and the real commercial opportunity.
We favour practical improvements, effective systems and clear outcomes over unnecessary complexity.
Recommendations shaped by your business priorities, not a pre-selected product or a rigid consulting template.
Experienced judgement supported by creative thinking, digital tools and responsible use of AI.
Creative thinking.
Commercial results.
Not just identifying what could be better — helping make it better.
What we do